NEFFUL INTERNATIONAL HOLDINGS PTE. LTD., TAIWAN BRANCH | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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CORPORATE EXCELLENCE CATEGORY

NEFFUL INTERNATIONAL HOLDINGS PTE. LTD., TAIWAN BRANCH

Information about the Company
Founded in 1973 in Shizuoka Prefecture, Japan, Nefful International Holdings Pte. Ltd., has been enhancing consumer lifestyles by providing high-quality products through its innovative fiber technology.

Subsequently, a range of products were introduced as the Teviron collection in 1979. After going through continuous innovative growth and development, the company successfully introduced a brand-new range of products under the NEORON® collection in 2013.

Nefful International is dedicated to enhancing daily life through products that are aligned with its business philosophy of "Beauty, Health, and Aspiration.” It aims to bring joy to one’s daily life while serving as a platform for personal growth. The company’s unique NEORON® fibers have excellent heat insulation capabilities, superior moisture permeability, ultra-strong negative static electricity and negative ions as well as outstanding flame retardancy properties.

Corporate Culture & Company Activities
Nefful International is defined by its positive corporate culture, high-quality products, exceptional service, strong reputation, and collaborative partnerships with its independent distributors. These components are the key aspects that have solidified and nurtured the company’s strong brand image today. The company is committed to providing its independent distributors and their families and friends with improved, healthier lifestyles and products.

Nefful International has been advancing and broadening its horizons consistently. As of present, the company has amassed a global network of more than 800,000 independent distributors, solidifying its reputation as a distinguished multinational direct selling brand.

The company prides itself as a “family business” and hopes to share both the business and its profits with employees and partners, treating them like family members. The company hopes its distributors can continue to grow alongside the company while adding value to the business.

The company’s firm belief has always been that a good company must be made up of an excellent team of partners. A successful company should not only focus on improving performances but also understand its responsibility in giving back to the society. Nefful International has always been committed to charitable works and helping the community. If it is within its capabilities, Nefful International and its partners will adhere to the spirit of benevolence without borders, spreading love to every corner of the world.

For the past 35 years, Nefful Taiwan has constantly organized and participated in all kinds of charity events such as the “Love and Care for Children” event, blood donations, tree planting, Donation to Dieu Giac Orphanage in Vietnam, and more.

Achievements & Impact
In 1989, Nefful set its first overseas footprint in Taiwan when Taiwan Nefful Co., Ltd. was established in Taipei. Nefful also established branch offices in Kaoshiung in 1993, Taichung in 1996, and Taoyuan in 2001. The new locations and branch offices not only signified the birth of a healthy generation but also symbolized the beginning of a new epoch of operation.

After establishing a firm foundation in Taiwan, Nefful set its sights on the world, striving to share its premium products with as many people as possible. From 2002 to 2010, Nefful actively set up business locations in America, Hong Kong, Malaysia, and Singapore.

Thanks to the brand’s excellent corporate environment and high-quality products, its number of members has continued to grow tremendously. Looking back to the 90s, the annual revenue generated by Nefful Taiwan was just NTD 16.66 million with only 6 employees and less than 500 Independent Distributors.

Today, the company has established a membership exceeding 800,000 globally while the annual 2023 revenue in Taiwan grew to more than NTD 1.06 billion. Nefful International will actively work on a precise marketing strategy for the independent distributors, creating a stable operating environment and a robust reward system for them. Carrying every experience and every bit of inspiration from the past 35 years with the yearnings and hopes for a bright future, Nefful International shall weave a happy and beautiful NI generation.

Future Direction
From its Japanese roots, Nefful International has embarked on a journey of global expansion. The brand strives to be driven by innovation and adapt to current technologies to create products that represent beauty, health, and wealth.

As the global economy recovers and consumers embrace new fashion trends, the apparel industry faces a pivotal moment where innovation and practicality intersect. Nefful International believes health is the new luxury. To embrace health into daily life, incorporating health concepts and multifunction into clothing designs will be the company’s key strategy for the future.

Nefful plans to continuously develop its unique NEORON® fiber technology to meet the evolving needs of modern consumers and promote a healthier way of life. The company values the strong collaborative partnership and trust it has with its independent distributors whom they care for like a big family. This ongoing partnership is fostered through sustainable business objectives.

Inheritance is crucial for a company’s long-term viability, encompassing the transfer of not just skills and experience, but also the company’s mission and culture. Therefore, the company will keep supporting all the independent distributors to help ensure everyone makes measurable progress towards their goals and ultimately achieves them.

CORPORATE EXCELLENCE CATEGORY

NEFFUL INTERNATIONAL HOLDINGS PTE. LTD., TAIWAN BRANCH

Information about the Company
Founded in 1973 in Shizuoka Prefecture, Japan, Nefful International Holdings Pte. Ltd., has been enhancing consumer lifestyles by providing high-quality products through its innovative fiber technology.

Subsequently, a range of products were introduced as the Teviron collection in 1979. After going through continuous innovative growth and development, the company successfully introduced a brand-new range of products under the NEORON® collection in 2013.

Nefful International is dedicated to enhancing daily life through products that are aligned with its business philosophy of "Beauty, Health, and Aspiration.” It aims to bring joy to one’s daily life while serving as a platform for personal growth. The company’s unique NEORON® fibers have excellent heat insulation capabilities, superior moisture permeability, ultra-strong negative static electricity and negative ions as well as outstanding flame retardancy properties.

Corporate Culture & Company Activities
Nefful International is defined by its positive corporate culture, high-quality products, exceptional service, strong reputation, and collaborative partnerships with its independent distributors. These components are the key aspects that have solidified and nurtured the company’s strong brand image today. The company is committed to providing its independent distributors and their families and friends with improved, healthier lifestyles and products.

Nefful International has been advancing and broadening its horizons consistently. As of present, the company has amassed a global network of more than 800,000 independent distributors, solidifying its reputation as a distinguished multinational direct selling brand.

The company prides itself as a “family business” and hopes to share both the business and its profits with employees and partners, treating them like family members. The company hopes its distributors can continue to grow alongside the company while adding value to the business.

The company’s firm belief has always been that a good company must be made up of an excellent team of partners. A successful company should not only focus on improving performances but also understand its responsibility in giving back to the society. Nefful International has always been committed to charitable works and helping the community. If it is within its capabilities, Nefful International and its partners will adhere to the spirit of benevolence without borders, spreading love to every corner of the world.

For the past 35 years, Nefful Taiwan has constantly organized and participated in all kinds of charity events such as the “Love and Care for Children” event, blood donations, tree planting, Donation to Dieu Giac Orphanage in Vietnam, and more.
Achievements & Impact
In 1989, Nefful set its first overseas footprint in Taiwan when Taiwan Nefful Co., Ltd. was established in Taipei. Nefful also established branch offices in Kaoshiung in 1993, Taichung in 1996, and Taoyuan in 2001. The new locations and branch offices not only signified the birth of a healthy generation but also symbolized the beginning of a new epoch of operation.

After establishing a firm foundation in Taiwan, Nefful set its sights on the world, striving to share its premium products with as many people as possible. From 2002 to 2010, Nefful actively set up business locations in America, Hong Kong, Malaysia, and Singapore.

Thanks to the brand’s excellent corporate environment and high-quality products, its number of members has continued to grow tremendously. Looking back to the 90s, the annual revenue generated by Nefful Taiwan was just NTD 16.66 million with only 6 employees and less than 500 Independent Distributors.

Today, the company has established a membership exceeding 800,000 globally while the annual 2023 revenue in Taiwan grew to more than NTD 1.06 billion. Nefful International will actively work on a precise marketing strategy for the independent distributors, creating a stable operating environment and a robust reward system for them. Carrying every experience and every bit of inspiration from the past 35 years with the yearnings and hopes for a bright future, Nefful International shall weave a happy and beautiful NI generation.

Future Direction
From its Japanese roots, Nefful International has embarked on a journey of global expansion. The brand strives to be driven by innovation and adapt to current technologies to create products that represent beauty, health, and wealth.

As the global economy recovers and consumers embrace new fashion trends, the apparel industry faces a pivotal moment where innovation and practicality intersect. Nefful International believes health is the new luxury. To embrace health into daily life, incorporating health concepts and multifunction into clothing designs will be the company’s key strategy for the future.

Nefful plans to continuously develop its unique NEORON® fiber technology to meet the evolving needs of modern consumers and promote a healthier way of life. The company values the strong collaborative partnership and trust it has with its independent distributors whom they care for like a big family. This ongoing partnership is fostered through sustainable business objectives.

Inheritance is crucial for a company’s long-term viability, encompassing the transfer of not just skills and experience, but also the company’s mission and culture. Therefore, the company will keep supporting all the independent distributors to help ensure everyone makes measurable progress towards their goals and ultimately achieves them.