HUSHAN AUTOPARTS INC. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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CORPORATE EXCELLENCE CATEGORY

HUSHAN AUTOPARTS INC.

Information about the Company
"To be the only one, not just number one." Since its establishment in 1972, this guiding principle has driven Hushan Autoparts to focus on market creation, setting industry standards, and delivering unparalleled product value.

Corporate Culture & Company Activities
As the world's largest manufacturer of aftermarket door handles, Hushan Autoparts produces over 30,000 models, with annual sales exceeding 10 million units distributed across 100 countries.

Every year, the company invests heavily in research and development, designing 1,000 new handle types. Among these, the wireless smart sensing handle has earned patents in the United States, Japan, and Taiwan, demonstrating Hushan's commitment to innovation. Thanks to its strong market position, Hushan's products are now found in automotive parts retail stores and can be purchased online across the United States, commanding over 50% of the North American market and continually strengthening its competitive edge.

Achievements & Impact
In 2018, Hushan Autoparts expanded into automotive camera and radar system development, becoming the first company globally to achieve CAPA 702 and CAPA 703 certification in the U.S. aftermarket. The company is not only recognized by consumers but also actively challenges the low-cost competition in the automotive aftermarket.

By conducting thorough analyses of OEM parts' quality issues and proposing innovative design solutions, Hushan has earned both domestic and international patents. The company is dedicated to offering consumers economically viable, high-quality products, solidifying its role as a reliable partner in the automotive parts industry.

Hushan's management philosophy centers on limitless thinking and a long-term vision, with an unwavering focus on market leadership. Prioritizing customer needs and end-user satisfaction, the company continually strives to provide superior choices, enhanced services, and competitive pricing. Hushan also emphasizes talent development, refining its management systems to empower employees to participate in decision-making from an ownership perspective, thereby driving greater efficiency.

Founder Mr. Chen Chun-Hsieh and his family extend their heartfelt thanks to all supporters, especially those who provided selfless assistance during the second generation's leadership transition under Mr. Chen Ying-Chih. Their contributions have enabled Hushan to accelerate product development and expand its reach.

Since 2004, the company has broadened its product lines, and in 2018, it made substantial investments to explore new areas, further strengthening its competitive advantage in global markets. Hushan's growth trajectory underscores its significant influence in the automotive parts industry, as it continues to deepen its presence in Taiwan while maintaining a global outlook, aiming to become a cornerstone of sustainable industry development.

Future Direction
Looking to the future, Hushan remains the global leader in the aftermarket parts sector, with a commanding presence in the aftermarket. However, as the electric and autonomous vehicle markets evolve rapidly, Hushan is confident that it can seize future opportunities by leveraging technological advancements. The company aspires to become a major player in more key automotive parts markets, contributing to the transformation of the automotive industry over the next century.

Thus, Hushan Autoparts will remain committed to pursuing excellence, striving to become the unrivaled market leader, and continuing to provide the highest value and premium products to customers worldwide, creating a brighter future for consumers and partners alike.

CORPORATE EXCELLENCE CATEGORY

HUSHAN AUTOPARTS INC.

Information about the Company
"To be the only one, not just number one." Since its establishment in 1972, this guiding principle has driven Hushan Autoparts to focus on market creation, setting industry standards, and delivering unparalleled product value.

Corporate Culture & Company Activities
As the world's largest manufacturer of aftermarket door handles, Hushan Autoparts produces over 30,000 models, with annual sales exceeding 10 million units distributed across 100 countries.

Every year, the company invests heavily in research and development, designing 1,000 new handle types. Among these, the wireless smart sensing handle has earned patents in the United States, Japan, and Taiwan, demonstrating Hushan's commitment to innovation. Thanks to its strong market position, Hushan's products are now found in automotive parts retail stores and can be purchased online across the United States, commanding over 50% of the North American market and continually strengthening its competitive edge.
Achievements & Impact
In 2018, Hushan Autoparts expanded into automotive camera and radar system development, becoming the first company globally to achieve CAPA 702 and CAPA 703 certification in the U.S. aftermarket. The company is not only recognized by consumers but also actively challenges the low-cost competition in the automotive aftermarket.

By conducting thorough analyses of OEM parts' quality issues and proposing innovative design solutions, Hushan has earned both domestic and international patents. The company is dedicated to offering consumers economically viable, high-quality products, solidifying its role as a reliable partner in the automotive parts industry.

Hushan's management philosophy centers on limitless thinking and a long-term vision, with an unwavering focus on market leadership. Prioritizing customer needs and end-user satisfaction, the company continually strives to provide superior choices, enhanced services, and competitive pricing. Hushan also emphasizes talent development, refining its management systems to empower employees to participate in decision-making from an ownership perspective, thereby driving greater efficiency.

Founder Mr. Chen Chun-Hsieh and his family extend their heartfelt thanks to all supporters, especially those who provided selfless assistance during the second generation's leadership transition under Mr. Chen Ying-Chih. Their contributions have enabled Hushan to accelerate product development and expand its reach.

Since 2004, the company has broadened its product lines, and in 2018, it made substantial investments to explore new areas, further strengthening its competitive advantage in global markets. Hushan's growth trajectory underscores its significant influence in the automotive parts industry, as it continues to deepen its presence in Taiwan while maintaining a global outlook, aiming to become a cornerstone of sustainable industry development.

Future Direction
Looking to the future, Hushan remains the global leader in the aftermarket parts sector, with a commanding presence in the aftermarket. However, as the electric and autonomous vehicle markets evolve rapidly, Hushan is confident that it can seize future opportunities by leveraging technological advancements. The company aspires to become a major player in more key automotive parts markets, contributing to the transformation of the automotive industry over the next century.

Thus, Hushan Autoparts will remain committed to pursuing excellence, striving to become the unrivaled market leader, and continuing to provide the highest value and premium products to customers worldwide, creating a brighter future for consumers and partners alike.