Information about the Company & Brand
Link Asset Management Limited (“Link”) is a leading global real estate investor and asset manager, based in Hong Kong. It manages Link Real Estate Investment Trust (Hong Kong stock code: 823), the largest REIT in Asia by market capitalisation.
Link owns and manages a diversified portfolio including retail facilities, car parks, offices, and logistics assets across China, Australia, Singapore, and the UK. With its core strengths of portfolio management, capital management, and asset management, Link unlocks growth opportunities and provides long-term business sustainability.
On its journey of becoming a world-class real estate investor and manager, Link strives to generate lasting commercial and social benefits for the enjoyment of generations to come, linking people to a brighter future.
Brand Elements
Link promises to link people to a brighter future by building and serving thriving communities since day one. Its competitive strength in asset, capital, and portfolio management; fuelled by its scale and reach, makes Link well-positioned to bring its brand promises to life.
Since its listing in 2005, Link has completed 97 asset enhancement projects, transforming existing assets into thriving communities. It caters to community needs to curate an optimal trade mix, ensuring modern facilities offer a quality and healthy living environment and reinventing aged assets into award-winning green buildings.
Link also develops vibrant social hubs to catalyze community connection through “placemaking”, designing and operating public spaces that reinvigorate its premises into places for community engagement and interaction. Moreover, Link consistently conducts various cross-district engagement activities by leveraging its sizable network. For instance, for three years in a row, Link organized the cross-district in-mall cycling competition “Tour de Link”, attracting over 30,000 riders in the past years to connect through fitness fun in its locations.
Another of its brand promises is to transcend its brand commitment beyond Hong Kong. In 2023, its third large-scale asset enhancement project in Mainland China, the Link Plaza Tianhe, underwent an RMB 300 million value revamp which involved reconfiguring vacant areas, strategically repositioning the trade mix, and creating a welcoming public space for middle-class families to gather and relax; its acts as a lively "social hive" and vibrant "third place", fostering connections among communities.
Today, Link Plaza Tianhe is the world’s first commercial project to receive three leading green certifications: LEED Building Design and Construction (BD+C) - Core and Shell V4 Platinum Precertification, Parksmart Pioneer Pre-Certification, and WELL HSR (Health-Safety Rating Criteria) certification. The mall has also successfully added over 60 new brands, with an occupancy rate of over 95% and an approximate ROI of 12%.
Link Asset Management Limited (“Link”) is a leading global real estate investor and asset manager, based in Hong Kong. It manages Link Real Estate Investment Trust (Hong Kong stock code: 823), the largest REIT in Asia by market capitalisation.
Link owns and manages a diversified portfolio including retail facilities, car parks, offices, and logistics assets across China, Australia, Singapore, and the UK. With its core strengths of portfolio management, capital management, and asset management, Link unlocks growth opportunities and provides long-term business sustainability.
On its journey of becoming a world-class real estate investor and manager, Link strives to generate lasting commercial and social benefits for the enjoyment of generations to come, linking people to a brighter future.
Brand Elements
Link promises to link people to a brighter future by building and serving thriving communities since day one. Its competitive strength in asset, capital, and portfolio management; fuelled by its scale and reach, makes Link well-positioned to bring its brand promises to life.
Since its listing in 2005, Link has completed 97 asset enhancement projects, transforming existing assets into thriving communities. It caters to community needs to curate an optimal trade mix, ensuring modern facilities offer a quality and healthy living environment and reinventing aged assets into award-winning green buildings.
Link also develops vibrant social hubs to catalyze community connection through “placemaking”, designing and operating public spaces that reinvigorate its premises into places for community engagement and interaction. Moreover, Link consistently conducts various cross-district engagement activities by leveraging its sizable network. For instance, for three years in a row, Link organized the cross-district in-mall cycling competition “Tour de Link”, attracting over 30,000 riders in the past years to connect through fitness fun in its locations.
Another of its brand promises is to transcend its brand commitment beyond Hong Kong. In 2023, its third large-scale asset enhancement project in Mainland China, the Link Plaza Tianhe, underwent an RMB 300 million value revamp which involved reconfiguring vacant areas, strategically repositioning the trade mix, and creating a welcoming public space for middle-class families to gather and relax; its acts as a lively "social hive" and vibrant "third place", fostering connections among communities.
Today, Link Plaza Tianhe is the world’s first commercial project to receive three leading green certifications: LEED Building Design and Construction (BD+C) - Core and Shell V4 Platinum Precertification, Parksmart Pioneer Pre-Certification, and WELL HSR (Health-Safety Rating Criteria) certification. The mall has also successfully added over 60 new brands, with an occupancy rate of over 95% and an approximate ROI of 12%.
We Link People to a Brighter Future
Achievements & Impact
Link has undergone several transformations since its listing in Hong Kong in 2005 to deliver sustainable growth for its investors, business partners, and the community.
During the Link 1.0 phase and its early years after listing, Link encountered aged assets and shopper defection, the brand kicked off a series of assent projects to provide high-quality public spaces. After years of endeavors, Link built up its core competencies in asset management, capital management, and portfolio management. Now, it delivers sustainable returns for its investors while benefitting both shoppers and tenants whose sales have improved since Link took over the assets.
Link entered the Link 2.0 development phase as it approached its 10th anniversary of listing. It was a period characterized by its efforts in portfolio optimization, which aimed to ensure there were drivers for future growth. Link began its divestments as part of the capital recycling and reallocation programme. The company has since diversified its asset class exposure to include office and across multiple markets, gaining footholds in Mainland China, Australia and Singapore. It also diversified its investment models to include joint ventures, minority ownership and development projects.
Currently, Link owns 130 assets, encompassing 9 million square feet of retail and office space across 15 administrative districts in Hong Kong. It also holds 24 properties in Mainland China, Singapore, Australia, and the United Kingdom, including retail, office, and logistics properties. In just 18 years, Link’s portfolio value grew from about HKD 33.8 billion to HKD 238 billion, making Link the largest REIT in Asia by market capitalization. This provided Link with a solid foundation to embark on a new journey to pursue its Link 3.0 strategy for further expansion.
Future Direction
Under the current Link 3.0 strategy, Link will focus on asset optimization, operating platform enhancement, and fund management to increase its portfolio resilience and further fuel its business sustainability.
Link 3.0 empowers the brand to link its stakeholders to a brighter future by driving sustainable returns for its investors and delivering scale and reach for its tenants and business partners. Its growth trajectory and expansion in the Asia Pacific region provide a greater platform for the brand to activate its brand promise of creating sustainable growth and thriving communities at a larger scale wherever Link operates. As Link grows, it will ramp up its corporate marketing to the regional level and work to become a trusted partner in Asia Pacific.
Link has undergone several transformations since its listing in Hong Kong in 2005 to deliver sustainable growth for its investors, business partners, and the community.
During the Link 1.0 phase and its early years after listing, Link encountered aged assets and shopper defection, the brand kicked off a series of assent projects to provide high-quality public spaces. After years of endeavors, Link built up its core competencies in asset management, capital management, and portfolio management. Now, it delivers sustainable returns for its investors while benefitting both shoppers and tenants whose sales have improved since Link took over the assets.
Link entered the Link 2.0 development phase as it approached its 10th anniversary of listing. It was a period characterized by its efforts in portfolio optimization, which aimed to ensure there were drivers for future growth. Link began its divestments as part of the capital recycling and reallocation programme. The company has since diversified its asset class exposure to include office and across multiple markets, gaining footholds in Mainland China, Australia and Singapore. It also diversified its investment models to include joint ventures, minority ownership and development projects.
Currently, Link owns 130 assets, encompassing 9 million square feet of retail and office space across 15 administrative districts in Hong Kong. It also holds 24 properties in Mainland China, Singapore, Australia, and the United Kingdom, including retail, office, and logistics properties. In just 18 years, Link’s portfolio value grew from about HKD 33.8 billion to HKD 238 billion, making Link the largest REIT in Asia by market capitalization. This provided Link with a solid foundation to embark on a new journey to pursue its Link 3.0 strategy for further expansion.
Future Direction
Under the current Link 3.0 strategy, Link will focus on asset optimization, operating platform enhancement, and fund management to increase its portfolio resilience and further fuel its business sustainability.
Link 3.0 empowers the brand to link its stakeholders to a brighter future by driving sustainable returns for its investors and delivering scale and reach for its tenants and business partners. Its growth trajectory and expansion in the Asia Pacific region provide a greater platform for the brand to activate its brand promise of creating sustainable growth and thriving communities at a larger scale wherever Link operates. As Link grows, it will ramp up its corporate marketing to the regional level and work to become a trusted partner in Asia Pacific.
INSPIRATIONAL BRAND CATEGORY
LINK ASSET MANAGEMENT LIMITED
Information about the Company & Brand
Link Asset Management Limited (“Link”) is a leading global real estate investor and asset manager, based in Hong Kong. It manages Link Real Estate Investment Trust (Hong Kong stock code: 823), the largest REIT in Asia by market capitalisation.
Link owns and manages a diversified portfolio including retail facilities, car parks, offices, and logistics assets across China, Australia, Singapore, and the UK. With its core strengths of portfolio management, capital management, and asset management, Link unlocks growth opportunities and provides long-term business sustainability.
On its journey of becoming a world-class real estate investor and manager, Link strives to generate lasting commercial and social benefits for the enjoyment of generations to come, linking people to a brighter future.
Brand Elements
Link promises to link people to a brighter future by building and serving thriving communities since day one. Its competitive strength in asset, capital, and portfolio management; fuelled by its scale and reach, makes Link well-positioned to bring its brand promises to life.
Since its listing in 2005, Link has completed 97 asset enhancement projects, transforming existing assets into thriving communities. It caters to community needs to curate an optimal trade mix, ensuring modern facilities offer a quality and healthy living environment and reinventing aged assets into award-winning green buildings.
Link also develops vibrant social hubs to catalyze community connection through “placemaking”, designing and operating public spaces that reinvigorate its premises into places for community engagement and interaction. Moreover, Link consistently conducts various cross-district engagement activities by leveraging its sizable network. For instance, for three years in a row, Link organized the cross-district in-mall cycling competition “Tour de Link”, attracting over 30,000 riders in the past years to connect through fitness fun in its locations.
Another of its brand promises is to transcend its brand commitment beyond Hong Kong. In 2023, its third large-scale asset enhancement project in Mainland China, the Link Plaza Tianhe, underwent an RMB 300 million value revamp which involved reconfiguring vacant areas, strategically repositioning the trade mix, and creating a welcoming public space for middle-class families to gather and relax; its acts as a lively "social hive" and vibrant "third place", fostering connections among communities.
Today, Link Plaza Tianhe is the world’s first commercial project to receive three leading green certifications: LEED Building Design and Construction (BD+C) - Core and Shell V4 Platinum Precertification, Parksmart Pioneer Pre-Certification, and WELL HSR (Health-Safety Rating Criteria) certification. The mall has also successfully added over 60 new brands, with an occupancy rate of over 95% and an approximate ROI of 12%.
Link Asset Management Limited (“Link”) is a leading global real estate investor and asset manager, based in Hong Kong. It manages Link Real Estate Investment Trust (Hong Kong stock code: 823), the largest REIT in Asia by market capitalisation.
Link owns and manages a diversified portfolio including retail facilities, car parks, offices, and logistics assets across China, Australia, Singapore, and the UK. With its core strengths of portfolio management, capital management, and asset management, Link unlocks growth opportunities and provides long-term business sustainability.
On its journey of becoming a world-class real estate investor and manager, Link strives to generate lasting commercial and social benefits for the enjoyment of generations to come, linking people to a brighter future.
Brand Elements
Link promises to link people to a brighter future by building and serving thriving communities since day one. Its competitive strength in asset, capital, and portfolio management; fuelled by its scale and reach, makes Link well-positioned to bring its brand promises to life.
Since its listing in 2005, Link has completed 97 asset enhancement projects, transforming existing assets into thriving communities. It caters to community needs to curate an optimal trade mix, ensuring modern facilities offer a quality and healthy living environment and reinventing aged assets into award-winning green buildings.
Link also develops vibrant social hubs to catalyze community connection through “placemaking”, designing and operating public spaces that reinvigorate its premises into places for community engagement and interaction. Moreover, Link consistently conducts various cross-district engagement activities by leveraging its sizable network. For instance, for three years in a row, Link organized the cross-district in-mall cycling competition “Tour de Link”, attracting over 30,000 riders in the past years to connect through fitness fun in its locations.
Another of its brand promises is to transcend its brand commitment beyond Hong Kong. In 2023, its third large-scale asset enhancement project in Mainland China, the Link Plaza Tianhe, underwent an RMB 300 million value revamp which involved reconfiguring vacant areas, strategically repositioning the trade mix, and creating a welcoming public space for middle-class families to gather and relax; its acts as a lively "social hive" and vibrant "third place", fostering connections among communities.
Today, Link Plaza Tianhe is the world’s first commercial project to receive three leading green certifications: LEED Building Design and Construction (BD+C) - Core and Shell V4 Platinum Precertification, Parksmart Pioneer Pre-Certification, and WELL HSR (Health-Safety Rating Criteria) certification. The mall has also successfully added over 60 new brands, with an occupancy rate of over 95% and an approximate ROI of 12%.
We Link People to a Brighter Future
Achievements & Impact
Link has undergone several transformations since its listing in Hong Kong in 2005 to deliver sustainable growth for its investors, business partners, and the community.
During the Link 1.0 phase and its early years after listing, Link encountered aged assets and shopper defection, the brand kicked off a series of assent projects to provide high-quality public spaces. After years of endeavors, Link built up its core competencies in asset management, capital management, and portfolio management. Now, it delivers sustainable returns for its investors while benefitting both shoppers and tenants whose sales have improved since Link took over the assets.
Link entered the Link 2.0 development phase as it approached its 10th anniversary of listing. It was a period characterized by its efforts in portfolio optimization, which aimed to ensure there were drivers for future growth. Link began its divestments as part of the capital recycling and reallocation programme. The company has since diversified its asset class exposure to include office and across multiple markets, gaining footholds in Mainland China, Australia and Singapore. It also diversified its investment models to include joint ventures, minority ownership and development projects.
Currently, Link owns 130 assets, encompassing 9 million square feet of retail and office space across 15 administrative districts in Hong Kong. It also holds 24 properties in Mainland China, Singapore, Australia, and the United Kingdom, including retail, office, and logistics properties. In just 18 years, Link’s portfolio value grew from about HKD 33.8 billion to HKD 238 billion, making Link the largest REIT in Asia by market capitalization. This provided Link with a solid foundation to embark on a new journey to pursue its Link 3.0 strategy for further expansion.
Future Direction
Under the current Link 3.0 strategy, Link will focus on asset optimization, operating platform enhancement, and fund management to increase its portfolio resilience and further fuel its business sustainability.
Link 3.0 empowers the brand to link its stakeholders to a brighter future by driving sustainable returns for its investors and delivering scale and reach for its tenants and business partners. Its growth trajectory and expansion in the Asia Pacific region provide a greater platform for the brand to activate its brand promise of creating sustainable growth and thriving communities at a larger scale wherever Link operates. As Link grows, it will ramp up its corporate marketing to the regional level and work to become a trusted partner in Asia Pacific.
Link has undergone several transformations since its listing in Hong Kong in 2005 to deliver sustainable growth for its investors, business partners, and the community.
During the Link 1.0 phase and its early years after listing, Link encountered aged assets and shopper defection, the brand kicked off a series of assent projects to provide high-quality public spaces. After years of endeavors, Link built up its core competencies in asset management, capital management, and portfolio management. Now, it delivers sustainable returns for its investors while benefitting both shoppers and tenants whose sales have improved since Link took over the assets.
Link entered the Link 2.0 development phase as it approached its 10th anniversary of listing. It was a period characterized by its efforts in portfolio optimization, which aimed to ensure there were drivers for future growth. Link began its divestments as part of the capital recycling and reallocation programme. The company has since diversified its asset class exposure to include office and across multiple markets, gaining footholds in Mainland China, Australia and Singapore. It also diversified its investment models to include joint ventures, minority ownership and development projects.
Currently, Link owns 130 assets, encompassing 9 million square feet of retail and office space across 15 administrative districts in Hong Kong. It also holds 24 properties in Mainland China, Singapore, Australia, and the United Kingdom, including retail, office, and logistics properties. In just 18 years, Link’s portfolio value grew from about HKD 33.8 billion to HKD 238 billion, making Link the largest REIT in Asia by market capitalization. This provided Link with a solid foundation to embark on a new journey to pursue its Link 3.0 strategy for further expansion.
Future Direction
Under the current Link 3.0 strategy, Link will focus on asset optimization, operating platform enhancement, and fund management to increase its portfolio resilience and further fuel its business sustainability.
Link 3.0 empowers the brand to link its stakeholders to a brighter future by driving sustainable returns for its investors and delivering scale and reach for its tenants and business partners. Its growth trajectory and expansion in the Asia Pacific region provide a greater platform for the brand to activate its brand promise of creating sustainable growth and thriving communities at a larger scale wherever Link operates. As Link grows, it will ramp up its corporate marketing to the regional level and work to become a trusted partner in Asia Pacific.