Golden Insurance Brokers Co., Ltd. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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MASTER ENTREPRENEUR CATEGORY

William Tsai
GENERAL MANAGER


Golden Insurance Brokers Co., Ltd.
www.goldennet.com.tw


Information about the Entrepreneur
Golden Insurance Brokers Ltd., a pioneer in the insurance industry in Taiwan, was established in 1993. It started with a team of less than 20 people 30 years ago and now has expanded to 23 offices. It has the highest revenue compared to its competitors and has more than 5,000 employees and business partners nationwide.

William Tsai has been with Golden Insurance Brokers for 15 years. He has participated in promoting internal digital transformation, improved management of professional consulting teams, and strengthened office governance. His remarkable performance has been highly praised and recognized across the industry. He was named the CEO in 2018 and under his leadership, the company’s revenue has gone up, and it has been an industry leader since 2019.

Besides that, William Tsai has a strong background in finance. To further his study of business management, he earned an EMBA from Taiwan University. His objective is to lead the company to be a market leader, hoping to lay a professional foundation in the finance industry.

Other Interesting Facts about the Entrepreneur
William Tsai is a second generation of entrepreneur and a father of four that cherishes spending time with his children and reading them bedtime stories. He enjoys biking, running, and racing triathlons. Every year he sets his personal goals to challenge himself. William Tsai’s work style is pragmatic and down-to-earth with a great work ethic. He takes a long view to spending time and resources in meaningful matters and makes a positive impact.
Company Achievements & Role as Entrepreneur
Being aware of the wave of financial technology and ESG, William Tsai put forth a digital transformation plan called the “Golden I-Generation Intelligence Platform” to create an electronic, mobile, and intelligent platform for business support. The sales force has highly effective assistive intelligence tools to improve their service effectiveness and speed up administrative processing. In the past, filing paper claims would take more than 20 days but now filing at the e-filing portal only takes eight days. This not only decreases administrative costs but also increases customer satisfaction.

In May 2021, Taiwan imposed Level 3 restrictions during the pandemic. Golden Insurance Brokers immediately switched to virtual morning meetings. With virtual meetings, thousands of people could participate in training for the changes required to deal with the pandemic. Due to William Tsai’s excellent promotion of digital transformation, the company’s revenue and number of employees have grown steadily.

Vision, Mission, & Future Plans
Golden Insurance Brokers makes efforts to set a good example for the insurance industry with a vision of helping people safeguard their loved ones, obtaining remarkable achievements, and becoming the most reliable insurance company.

As a guardian angel that its customers and partners can lean on, the company will continue to take action for the future, guided by three core development approaches: provide top notched training resources, create a leading digital platform, and lay a solid foundation for sustainable development. In the meantime, the company will continue to fulfill its corporate social responsibility and philanthropic mission and accompany its employees, partners, and customers to design their ideal lifestyle.

MASTER ENTREPRENEUR CATEGORY

William Tsai
GENERAL MANAGER

Information about the Entrepreneur
Golden Insurance Brokers Ltd., a pioneer in the insurance industry in Taiwan, was established in 1993. It started with a team of less than 20 people 30 years ago and now has expanded to 23 offices. It has the highest revenue compared to its competitors and has more than 5,000 employees and business partners nationwide.

William Tsai has been with Golden Insurance Brokers for 15 years. He has participated in promoting internal digital transformation, improved management of professional consulting teams, and strengthened office governance. His remarkable performance has been highly praised and recognized across the industry. He was named the CEO in 2018 and under his leadership, the company’s revenue has gone up, and it has been an industry leader since 2019.

Besides that, William Tsai has a strong background in finance. To further his study of business management, he earned an EMBA from Taiwan University. His objective is to lead the company to be a market leader, hoping to lay a professional foundation in the finance industry.

Other Interesting Facts about the Entrepreneur
William Tsai is a second generation of entrepreneur and a father of four that cherishes spending time with his children and reading them bedtime stories. He enjoys biking, running, and racing triathlons. Every year he sets his personal goals to challenge himself. William Tsai’s work style is pragmatic and down-to-earth with a great work ethic. He takes a long view to spending time and resources in meaningful matters and makes a positive impact.

Company Achievements & Role as Entrepreneur
Being aware of the wave of financial technology and ESG, William Tsai put forth a digital transformation plan called the “Golden I-Generation Intelligence Platform” to create an electronic, mobile, and intelligent platform for business support. The sales force has highly effective assistive intelligence tools to improve their service effectiveness and speed up administrative processing. In the past, filing paper claims would take more than 20 days but now filing at the e-filing portal only takes eight days. This not only decreases administrative costs but also increases customer satisfaction.

In May 2021, Taiwan imposed Level 3 restrictions during the pandemic. Golden Insurance Brokers immediately switched to virtual morning meetings. With virtual meetings, thousands of people could participate in training for the changes required to deal with the pandemic. Due to William Tsai’s excellent promotion of digital transformation, the company’s revenue and number of employees have grown steadily.

Vision, Mission, & Future Plans
Golden Insurance Brokers makes efforts to set a good example for the insurance industry with a vision of helping people safeguard their loved ones, obtaining remarkable achievements, and becoming the most reliable insurance company.

As a guardian angel that its customers and partners can lean on, the company will continue to take action for the future, guided by three core development approaches: provide top notched training resources, create a leading digital platform, and lay a solid foundation for sustainable development. In the meantime, the company will continue to fulfill its corporate social responsibility and philanthropic mission and accompany its employees, partners, and customers to design their ideal lifestyle.

Golden Insurance Brokers Co., Ltd.
www.goldennet.com.tw



My motto life is to be open-minded, modest, down-to-earth, and resilient.