DOIDEP | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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INSPIRATIONAL BRAND CATEGORY

DOIDEP

Information about the Company & Brand
Sandals Group (SDG), was established in 2008 in Bao Loc City, Lam Dong Province, beginning as a business in the field of Restaurants serving specialty Tea & Coffee from Lam Dong's hometown. From 2008 to 2014, the group has continuously invested and promoted its buying and selling activities, and expanded its business activities in the fields of tourism, resorts, agriculture, chain tea & coffee shops, and the production and distribution of consumer goods.

Brand Elements
DOIDEP is a brand that aims to have its customers experience happiness whenever they use the brand’s products and services. The brand brings perfect service, quality products, care & understanding, which helps customers feel comfortable enough to enjoy a happy and beautiful life within the SDG ecosystem.

Through DOIDEP, SDG intends to bring forth its products and services to international standards, bringing completely new experiences to its customers’ modern lifestyles. In every field, SDG proves to be a pioneer, driving changes in consumer trends.

DOIDEP was conceived with the philosophy of "Indispensability" and "Give Happiness, Form A Better Life" as its mission. The brand has the desire to utilize precious natural resources, providing Vietnamese people with classy products as well as bringing the Best of Vietnam abroad. Not satisfied with just an isolated business model, DOIDEP’s vision is to become a nationwide integrated ecosystem with an international reputation, while aiming to make every customer happy to the fullest.
Inspiring Identity
DOIDEP presents an image of closeness that goes hand-in-hand, adorning the spiritual life of its customers with quality products and thoughtful services nurtured by the passion and dedication of generations of DOIDEP members. The brand’s concept is based on the word “INDISPENSABLE”. Its operating ideal is that everything only becomes meaningful when together, nothing is more perfect and complete than becoming "indispensable to each other". By choosing to be “indispensable” to the people of Vietnam as its mission of commitment and conquest, DOIDEP wishes to spread the quintessential value of Vietnamese brands internationally.

Achievements & Impact
At the Ho Chi Minh City Economic Forum (HEF) 2023, DOIDEP was honored to be the companion that organized the 100 CEO Tea Connect tea party with the participation of hundreds of delegates and guests.

DOIDDEP is a Vietnamese enterprise with the desire to preserve and develop the tea industry. In particular, DOIDEP is bringing its oolong tea brand and Vietnamese tea culture to the rest of the world. Currently, DOIDDEP owns rare oolong tea plantations and has 8 tea processing factories across Vietnam, including the Galaxy tea factory which has been updated to modern industry standards in Southeast Asia.

DOIDEP has also been exporting its products to important markets such as Russia, America, Germany, and more, bringing high economic value to Vietnam.

INSPIRATIONAL BRAND CATEGORY

DOIDEP

Information about the Company & Brand
Sandals Group (SDG), was established in 2008 in Bao Loc City, Lam Dong Province, beginning as a business in the field of Restaurants serving specialty Tea & Coffee from Lam Dong's hometown. From 2008 to 2014, the group has continuously invested and promoted its buying and selling activities, and expanded its business activities in the fields of tourism, resorts, agriculture, chain tea & coffee shops, and the production and distribution of consumer goods.

Brand Elements
DOIDEP is a brand that aims to have its customers experience happiness whenever they use the brand’s products and services. The brand brings perfect service, quality products, care & understanding, which helps customers feel comfortable enough to enjoy a happy and beautiful life within the SDG ecosystem.

Through DOIDEP, SDG intends to bring forth its products and services to international standards, bringing completely new experiences to its customers’ modern lifestyles. In every field, SDG proves to be a pioneer, driving changes in consumer trends.

DOIDEP was conceived with the philosophy of "Indispensability" and "Give Happiness, Form A Better Life" as its mission. The brand has the desire to utilize precious natural resources, providing Vietnamese people with classy products as well as bringing the Best of Vietnam abroad. Not satisfied with just an isolated business model, DOIDEP’s vision is to become a nationwide integrated ecosystem with an international reputation, while aiming to make every customer happy to the fullest.
Inspiring Identity
DOIDEP presents an image of closeness that goes hand-in-hand, adorning the spiritual life of its customers with quality products and thoughtful services nurtured by the passion and dedication of generations of DOIDEP members. The brand’s concept is based on the word “INDISPENSABLE”. Its operating ideal is that everything only becomes meaningful when together, nothing is more perfect and complete than becoming "indispensable to each other". By choosing to be “indispensable” to the people of Vietnam as its mission of commitment and conquest, DOIDEP wishes to spread the quintessential value of Vietnamese brands internationally.

Achievements & Impact
At the Ho Chi Minh City Economic Forum (HEF) 2023, DOIDEP was honored to be the companion that organized the 100 CEO Tea Connect tea party with the participation of hundreds of delegates and guests.

DOIDDEP is a Vietnamese enterprise with the desire to preserve and develop the tea industry. In particular, DOIDEP is bringing its oolong tea brand and Vietnamese tea culture to the rest of the world. Currently, DOIDDEP owns rare oolong tea plantations and has 8 tea processing factories across Vietnam, including the Galaxy tea factory which has been updated to modern industry standards in Southeast Asia.

DOIDEP has also been exporting its products to important markets such as Russia, America, Germany, and more, bringing high economic value to Vietnam.