VNG Corporation | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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INSPIRATIONAL BRAND CATEGORY

VNG Corporation

Information about the Company & Brand
Founded in 2004, VNG Corporation (VNG) is a leading homegrown digital ecosystem from Vietnam, with diverse products and services through four key business segments: Games, Communications and Media, Fintech, and Digital Business. The company’s mission is to "Build technologies and Grow people. From Vietnam to the world”. Functioning based on the three core values of Embracing Challenges, Advancing Partnership, and Upholding Integrity, the company’s flagship products have transformed the way millions of users experience and interact with the online world, in Vietnam and globally.

The company was established in 2004 by Vo Lam Truyen Ky, VNG is known for developing and publishing a wide range of popular online games in Vietnam and other Southeast Asian countries. As of June 2023, VNGGames has 170+ game titles across over 40 markets and accounts for around 40% of the mobile gaming market share by gross revenue for 2022.

VNG has also expanded its portfolio to include other digital services. The company offers a comprehensive suite of services encompassing Vietnam’s No.1 local messaging application Zalo and ancillary services including music streaming and news aggregation, and advertising businesses, Zalo Ads and Adtima.

Concurrently, ZaloPay has been a fast-growing mobile payment provider in Vietnam since it commenced operations in 2017. It aims to serve Vietnam’s large underbanked population, accelerate financial inclusion, and leverage technology to improve access to Fintech services for its users and merchants. With 5,500+ ZaloPay merchants, ZaloPay has been pioneering the e-wallet market with the latest technologies such as a multi-functional QR code for all payments, a Securities Account collaborating with DNSE Securities, a partnership with Shopify, and being the sole representative from Vietnam to be featured in top 200 global Financial Technology (fintech) companies, as announced by CNBC.

Besides that, VNG has recognized its significant potential for investment and offered a portfolio of products and services that harness AI, cloud computing, security, and blockchain. In particular, VNG's Tier III certified Data Centre ensures reliable and secure operations; and by June 2023, VNG Digital will have over 430 corporate customers.

Today, VNG is the chosen workplace of nearly 4,000 talented individuals from 10 major cities around the world. Since its beginning, VNG and its employees have had a firm belief in the power of technology and strive to bring such power to the everyday lives of customers using VNG's signature products and services.

Brand Elements
As a leading homegrown digital ecosystem in Vietnam, VNG has established a strong brand position in four markets in particular: Games, Communications & Media, Fintech, and Digital Business. Today, VNG is Vietnam’s first technology unicorn, earning its place as the No.1 mobile game publisher, messaging application, music streaming platform, and online news platform, and is considered among the top three locally developed payment apps in Vietnam.

Furthermore, VNG's efforts in innovating Corporate Social Responsibility (CSR) initiatives have left a profound and impactful footprint on society. The company supports underprivileged children and disadvantaged communities while connecting warm-hearted runners towards mutual causes.

As part of its achievements, VNG is a leading homegrown digital ecosystem in Vietnam that has transformed millions of users' digital experiences in Vietnam and globally; the company supports the startup community through investment and coaching, encourages employees to engage in physical training, and contributes to society; the company also works closely with universities in recruitment and training through its annual Code Tour, the most well-known programming competition in the country aimed at Vietnam technology students, while fostering an internal culture of learning through various internal training programs.

Technology and people are at the center of development at VNG, to create more value for society and enhance the approach to innovation.
Inspiring Identity
VNG has attained a value of USD 1 billion as stated in the World Startup Report, becoming the first unicorn in Vietnam. In 2019, VNG officially opened its VNG Campus, and headquarters in Ho Chi Minh City and set the new mission “Build Technologies and Grow People. From Vietnam to the world.”

In May 2022, VNG officially changed its brand identity with a new logo and proceeded to update it across various media channels. Inspired by the pioneering spirit and readiness to embrace challenges, the new brand identity carries a sense of freedom in its design, breaking free from restrictions and pushing boundaries. The vibrant orange color symbolizes the journey of development, starting as a game publisher (Vinagames) and now evolving into a leading technology company.

Furthermore, The Dream Maker Foundation (DMF) is a non-profit organization that organizes, coordinates and facilitates impactful community initiatives in Healthcare, Education, and Technology. DMF provides VNG with an opportunity to give back to the community by leveraging its technological capabilities and history of supporting disadvantaged communities, the country's catastrophic response, and its societal betterment initiatives.

Achievements & Impact
One of the company's highlighted CSR initiatives is UpRace, which combines technology and communal engagement. For every kilometer of running recorded on the UpRace app, VNG and its corporate sponsors will donate at least VND 1,000 to selected social organizations. After six years, UpRace is now the most impactful virtual charity project in Vietnam that has attracted over 600,000 participants with about 24 million kilometers recorded, contributing over USD 1.3 million to 8 community partners.

More than 1,400 companies have chosen UpRace for its unique functions as an innovative platform for their employee and community engagement. This led to the UpRace mobile app, Vietnam’s first sports-community mobile application.

Besides that, VNG made efforts to provide assistance during the Covid-19 pandemic, launching the “Mini App Phong Chong Thien Tai Vietnam” in its Zalo app to serve as a vital resource for individuals seeking urgent community-based assistance encompassing essentials such as food, medicine, and crucial supplies, as well as direct connections with medical professionals and experts. All the efforts illustrate the company’s commitment to giving back to society alongside spearheading its strength of technology and innovation.

Future Direction
In the upcoming years, VNG will continue to put technology and people at the center of development. In addition to core product investments, VNG is committed to creating more value for society by enhancing its approach to innovation and applying technology to CSR activities to achieve more sustainable developments.

In regards to UpRace, its mission remains unchanged but VNG’s founder has set eyes a greater goal, which is to serve as a lean platform that moves the community and creates big social impacts not only in Vietnam but also in other countries. UpRace aspires to inspire sportsmanship and the benevolent natures within each individual and the countries it will expand to.

INSPIRATIONAL BRAND CATEGORY

VNG Corporation

Information about the Company & Brand
Founded in 2004, VNG Corporation (VNG) is a leading homegrown digital ecosystem from Vietnam, with diverse products and services through four key business segments: Games, Communications and Media, Fintech, and Digital Business. The company’s mission is to "Build technologies and Grow people. From Vietnam to the world”. Functioning based on the three core values of Embracing Challenges, Advancing Partnership, and Upholding Integrity, the company’s flagship products have transformed the way millions of users experience and interact with the online world, in Vietnam and globally.

The company was established in 2004 by Vo Lam Truyen Ky, VNG is known for developing and publishing a wide range of popular online games in Vietnam and other Southeast Asian countries. As of June 2023, VNGGames has 170+ game titles across over 40 markets and accounts for around 40% of the mobile gaming market share by gross revenue for 2022.

VNG has also expanded its portfolio to include other digital services. The company offers a comprehensive suite of services encompassing Vietnam’s No.1 local messaging application Zalo and ancillary services including music streaming and news aggregation, and advertising businesses, Zalo Ads and Adtima.

Concurrently, ZaloPay has been a fast-growing mobile payment provider in Vietnam since it commenced operations in 2017. It aims to serve Vietnam’s large underbanked population, accelerate financial inclusion, and leverage technology to improve access to Fintech services for its users and merchants. With 5,500+ ZaloPay merchants, ZaloPay has been pioneering the e-wallet market with the latest technologies such as a multi-functional QR code for all payments, a Securities Account collaborating with DNSE Securities, a partnership with Shopify, and being the sole representative from Vietnam to be featured in top 200 global Financial Technology (fintech) companies, as announced by CNBC.

Besides that, VNG has recognized its significant potential for investment and offered a portfolio of products and services that harness AI, cloud computing, security, and blockchain. In particular, VNG's Tier III certified Data Centre ensures reliable and secure operations; and by June 2023, VNG Digital will have over 430 corporate customers.

Today, VNG is the chosen workplace of nearly 4,000 talented individuals from 10 major cities around the world. Since its beginning, VNG and its employees have had a firm belief in the power of technology and strive to bring such power to the everyday lives of customers using VNG's signature products and services.

Brand Elements
As a leading homegrown digital ecosystem in Vietnam, VNG has established a strong brand position in four markets in particular: Games, Communications & Media, Fintech, and Digital Business. Today, VNG is Vietnam’s first technology unicorn, earning its place as the No.1 mobile game publisher, messaging application, music streaming platform, and online news platform, and is considered among the top three locally developed payment apps in Vietnam.

Furthermore, VNG's efforts in innovating Corporate Social Responsibility (CSR) initiatives have left a profound and impactful footprint on society. The company supports underprivileged children and disadvantaged communities while connecting warm-hearted runners towards mutual causes.

As part of its achievements, VNG is a leading homegrown digital ecosystem in Vietnam that has transformed millions of users' digital experiences in Vietnam and globally; the company supports the startup community through investment and coaching, encourages employees to engage in physical training, and contributes to society; the company also works closely with universities in recruitment and training through its annual Code Tour, the most well-known programming competition in the country aimed at Vietnam technology students, while fostering an internal culture of learning through various internal training programs.

Technology and people are at the center of development at VNG, to create more value for society and enhance the approach to innovation.
Inspiring Identity
VNG has attained a value of USD 1 billion as stated in the World Startup Report, becoming the first unicorn in Vietnam. In 2019, VNG officially opened its VNG Campus, and headquarters in Ho Chi Minh City and set the new mission “Build Technologies and Grow People. From Vietnam to the world.”

In May 2022, VNG officially changed its brand identity with a new logo and proceeded to update it across various media channels. Inspired by the pioneering spirit and readiness to embrace challenges, the new brand identity carries a sense of freedom in its design, breaking free from restrictions and pushing boundaries. The vibrant orange color symbolizes the journey of development, starting as a game publisher (Vinagames) and now evolving into a leading technology company.

Furthermore, The Dream Maker Foundation (DMF) is a non-profit organization that organizes, coordinates and facilitates impactful community initiatives in Healthcare, Education, and Technology. DMF provides VNG with an opportunity to give back to the community by leveraging its technological capabilities and history of supporting disadvantaged communities, the country's catastrophic response, and its societal betterment initiatives.

Achievements & Impact
One of the company's highlighted CSR initiatives is UpRace, which combines technology and communal engagement. For every kilometer of running recorded on the UpRace app, VNG and its corporate sponsors will donate at least VND 1,000 to selected social organizations. After six years, UpRace is now the most impactful virtual charity project in Vietnam that has attracted over 600,000 participants with about 24 million kilometers recorded, contributing over USD 1.3 million to 8 community partners.

More than 1,400 companies have chosen UpRace for its unique functions as an innovative platform for their employee and community engagement. This led to the UpRace mobile app, Vietnam’s first sports-community mobile application.

Besides that, VNG made efforts to provide assistance during the Covid-19 pandemic, launching the “Mini App Phong Chong Thien Tai Vietnam” in its Zalo app to serve as a vital resource for individuals seeking urgent community-based assistance encompassing essentials such as food, medicine, and crucial supplies, as well as direct connections with medical professionals and experts. All the efforts illustrate the company’s commitment to giving back to society alongside spearheading its strength of technology and innovation.

Future Direction
In the upcoming years, VNG will continue to put technology and people at the center of development. In addition to core product investments, VNG is committed to creating more value for society by enhancing its approach to innovation and applying technology to CSR activities to achieve more sustainable developments.

In regards to UpRace, its mission remains unchanged but VNG’s founder has set eyes a greater goal, which is to serve as a lean platform that moves the community and creates big social impacts not only in Vietnam but also in other countries. UpRace aspires to inspire sportsmanship and the benevolent natures within each individual and the countries it will expand to.