Information about the Company
Founded in Taiwan in 2005, Chatime by La Kaffa International has been providing millions of customers around the world with its wide selections of real tea leaves blended into refreshing, delicious, and indulgent tea beverages—creating a fun and trendy tea-drinking experience. The perfect blend of tea, milk and other flavors makes Chatime drinks unique.
Chatime has become one of the largest bubble tea brands in the world with branches across 58 countries/ regions worldwide with key locations in Indonesia, Malaysia, Philippines, Australia, Japan, Canada, the U.K., and more. Chatime is continuously growing and tapping into new markets.
Brand Elements
Chatime is one of the pioneer bubble tea brands that emerged from Taiwan. For more than 17 years, the brand has captured the hearts of consumers around the world with its bubble tea and other specialty drinks. The brand leverage its three pillars to consistently expand its market reach which includes QUALITY and INNOVATION, creating a FUN experience for its customers. Every Chatime cup delivers enjoyment and companionship to its consumers as they go about their days.
While most of the Chatime stores are a grab-and-go concept, some markets ensure a good mix of stores with seating to offer comfort and a place for its customers to share a great conversation over their Chatime favorites. Since the brand caters to a younger market segment, mostly female, Chatime connects heavily with its audience using online platforms and other popular social media sites. The brand exudes a young, vibrant, and fun personality across all communication platforms, marketing strategies, and design concepts.
Founded in Taiwan in 2005, Chatime by La Kaffa International has been providing millions of customers around the world with its wide selections of real tea leaves blended into refreshing, delicious, and indulgent tea beverages—creating a fun and trendy tea-drinking experience. The perfect blend of tea, milk and other flavors makes Chatime drinks unique.
Chatime has become one of the largest bubble tea brands in the world with branches across 58 countries/ regions worldwide with key locations in Indonesia, Malaysia, Philippines, Australia, Japan, Canada, the U.K., and more. Chatime is continuously growing and tapping into new markets.
Brand Elements
Chatime is one of the pioneer bubble tea brands that emerged from Taiwan. For more than 17 years, the brand has captured the hearts of consumers around the world with its bubble tea and other specialty drinks. The brand leverage its three pillars to consistently expand its market reach which includes QUALITY and INNOVATION, creating a FUN experience for its customers. Every Chatime cup delivers enjoyment and companionship to its consumers as they go about their days.
While most of the Chatime stores are a grab-and-go concept, some markets ensure a good mix of stores with seating to offer comfort and a place for its customers to share a great conversation over their Chatime favorites. Since the brand caters to a younger market segment, mostly female, Chatime connects heavily with its audience using online platforms and other popular social media sites. The brand exudes a young, vibrant, and fun personality across all communication platforms, marketing strategies, and design concepts.
Changing the way the world drinks tea.
Inspiring Identity
With Chatime’s vast global presence, the brand ensures that it provides a memorable experience to its customers by giving joy and comfort with every cup served. Growing the brand to where it is today was not a walk in the park. Its early challenges included educating the market on the concept and gaining market acceptability. With its consistent product quality, Chatime never disappoints. It never short-changed its customers with their expectations which fuelled the growth of Chatime in more markets.
With its popularity and influence, Chatime created CommuniTea to house all CSR programs of the brand. Serving the community, creating positive change, and caring for the environment are the three important components of the program. The brand also uses the platform to encourage kids into sports and fitness activities. Chatime spends at least USD120,000 per year to keep Chatime CommuniTea relevant, whether it be in the form of donations, sponsorships, or other activities pertinent to delivering its goal.
Achievements & Impact
Since its establishment in 2005, Chatime has grown to more than 1,300 stores worldwide with its markets spanning 58 countries/ regions around 6 continents. Its revenue grew to 300% in the span of 10 years. In 2019, a banner year for the brand, the stock value of La Kaffa, Chatime’s parent company, reached 400%. Despite the pandemic, the band was able to sustain its profitability due to product viability for delivery. The reasonable cost of operation of Chatime stores also helped to make the brand resilient. The brand never stopped opening in both existing and new markets, further increasing its growth. Recent additions to its market openings include Sweden, The Netherlands, Ireland, Germany, and Palau to mention a few.
Chatime has rolled-out successful global marketing promotions with its IP cooperation with brands such as BT21, Pokémon Go, and Minion, driving the increase in sales at double-digit growth.
Future Direction
In recent years, Chatime has pivoted into a more agile brand adapting to the ever-changing consumer behavior and business environment brought about by the pandemic. In 2021, Chatime FMCG & RTD products were launched in Australia across Woolworth’s supermarkets. At the moment the products are available in 1,800 supermarkets around Australia. Other Chatime international markets are soon to follow Australia’s direction.
In addition, Chatime aims to increase its stores within the U.S. market by putting its experienced team to work. Currently, Chatime has 50 store locations covering all over the U.S. including Guam.
With Chatime’s vast global presence, the brand ensures that it provides a memorable experience to its customers by giving joy and comfort with every cup served. Growing the brand to where it is today was not a walk in the park. Its early challenges included educating the market on the concept and gaining market acceptability. With its consistent product quality, Chatime never disappoints. It never short-changed its customers with their expectations which fuelled the growth of Chatime in more markets.
With its popularity and influence, Chatime created CommuniTea to house all CSR programs of the brand. Serving the community, creating positive change, and caring for the environment are the three important components of the program. The brand also uses the platform to encourage kids into sports and fitness activities. Chatime spends at least USD120,000 per year to keep Chatime CommuniTea relevant, whether it be in the form of donations, sponsorships, or other activities pertinent to delivering its goal.
Achievements & Impact
Since its establishment in 2005, Chatime has grown to more than 1,300 stores worldwide with its markets spanning 58 countries/ regions around 6 continents. Its revenue grew to 300% in the span of 10 years. In 2019, a banner year for the brand, the stock value of La Kaffa, Chatime’s parent company, reached 400%. Despite the pandemic, the band was able to sustain its profitability due to product viability for delivery. The reasonable cost of operation of Chatime stores also helped to make the brand resilient. The brand never stopped opening in both existing and new markets, further increasing its growth. Recent additions to its market openings include Sweden, The Netherlands, Ireland, Germany, and Palau to mention a few.
Chatime has rolled-out successful global marketing promotions with its IP cooperation with brands such as BT21, Pokémon Go, and Minion, driving the increase in sales at double-digit growth.
Future Direction
In recent years, Chatime has pivoted into a more agile brand adapting to the ever-changing consumer behavior and business environment brought about by the pandemic. In 2021, Chatime FMCG & RTD products were launched in Australia across Woolworth’s supermarkets. At the moment the products are available in 1,800 supermarkets around Australia. Other Chatime international markets are soon to follow Australia’s direction.
In addition, Chatime aims to increase its stores within the U.S. market by putting its experienced team to work. Currently, Chatime has 50 store locations covering all over the U.S. including Guam.
INSPIRATIONAL BRAND CATEGORY
Chatime / La Kaffa International
Information about the Company
Founded in Taiwan in 2005, Chatime by La Kaffa International has been providing millions of customers around the world with its wide selections of real tea leaves blended into refreshing, delicious, and indulgent tea beverages—creating a fun and trendy tea-drinking experience. The perfect blend of tea, milk and other flavors makes Chatime drinks unique.
Chatime has become one of the largest bubble tea brands in the world with branches across 58 countries/ regions worldwide with key locations in Indonesia, Malaysia, Philippines, Australia, Japan, Canada, the U.K., and more. Chatime is continuously growing and tapping into new markets.
Brand Elements
Chatime is one of the pioneer bubble tea brands that emerged from Taiwan. For more than 17 years, the brand has captured the hearts of consumers around the world with its bubble tea and other specialty drinks. The brand leverage its three pillars to consistently expand its market reach which includes QUALITY and INNOVATION, creating a FUN experience for its customers. Every Chatime cup delivers enjoyment and companionship to its consumers as they go about their days.
While most of the Chatime stores are a grab-and-go concept, some markets ensure a good mix of stores with seating to offer comfort and a place for its customers to share a great conversation over their Chatime favorites. Since the brand caters to a younger market segment, mostly female, Chatime connects heavily with its audience using online platforms and other popular social media sites. The brand exudes a young, vibrant, and fun personality across all communication platforms, marketing strategies, and design concepts.
Founded in Taiwan in 2005, Chatime by La Kaffa International has been providing millions of customers around the world with its wide selections of real tea leaves blended into refreshing, delicious, and indulgent tea beverages—creating a fun and trendy tea-drinking experience. The perfect blend of tea, milk and other flavors makes Chatime drinks unique.
Chatime has become one of the largest bubble tea brands in the world with branches across 58 countries/ regions worldwide with key locations in Indonesia, Malaysia, Philippines, Australia, Japan, Canada, the U.K., and more. Chatime is continuously growing and tapping into new markets.
Brand Elements
Chatime is one of the pioneer bubble tea brands that emerged from Taiwan. For more than 17 years, the brand has captured the hearts of consumers around the world with its bubble tea and other specialty drinks. The brand leverage its three pillars to consistently expand its market reach which includes QUALITY and INNOVATION, creating a FUN experience for its customers. Every Chatime cup delivers enjoyment and companionship to its consumers as they go about their days.
While most of the Chatime stores are a grab-and-go concept, some markets ensure a good mix of stores with seating to offer comfort and a place for its customers to share a great conversation over their Chatime favorites. Since the brand caters to a younger market segment, mostly female, Chatime connects heavily with its audience using online platforms and other popular social media sites. The brand exudes a young, vibrant, and fun personality across all communication platforms, marketing strategies, and design concepts.
Changing the way the world drinks tea.
Inspiring Identity
With Chatime’s vast global presence, the brand ensures that it provides a memorable experience to its customers by giving joy and comfort with every cup served. Growing the brand to where it is today was not a walk in the park. Its early challenges included educating the market on the concept and gaining market acceptability. With its consistent product quality, Chatime never disappoints. It never short-changed its customers with their expectations which fuelled the growth of Chatime in more markets.
With its popularity and influence, Chatime created CommuniTea to house all CSR programs of the brand. Serving the community, creating positive change, and caring for the environment are the three important components of the program. The brand also uses the platform to encourage kids into sports and fitness activities. Chatime spends at least USD120,000 per year to keep Chatime CommuniTea relevant, whether it be in the form of donations, sponsorships, or other activities pertinent to delivering its goal.
Achievements & Impact
Since its establishment in 2005, Chatime has grown to more than 1,300 stores worldwide with its markets spanning 58 countries/ regions around 6 continents. Its revenue grew to 300% in the span of 10 years. In 2019, a banner year for the brand, the stock value of La Kaffa, Chatime’s parent company, reached 400%. Despite the pandemic, the band was able to sustain its profitability due to product viability for delivery. The reasonable cost of operation of Chatime stores also helped to make the brand resilient. The brand never stopped opening in both existing and new markets, further increasing its growth. Recent additions to its market openings include Sweden, The Netherlands, Ireland, Germany, and Palau to mention a few.
Chatime has rolled-out successful global marketing promotions with its IP cooperation with brands such as BT21, Pokémon Go, and Minion, driving the increase in sales at double-digit growth.
Future Direction
In recent years, Chatime has pivoted into a more agile brand adapting to the ever-changing consumer behavior and business environment brought about by the pandemic. In 2021, Chatime FMCG & RTD products were launched in Australia across Woolworth’s supermarkets. At the moment the products are available in 1,800 supermarkets around Australia. Other Chatime international markets are soon to follow Australia’s direction.
In addition, Chatime aims to increase its stores within the U.S. market by putting its experienced team to work. Currently, Chatime has 50 store locations covering all over the U.S. including Guam.
With Chatime’s vast global presence, the brand ensures that it provides a memorable experience to its customers by giving joy and comfort with every cup served. Growing the brand to where it is today was not a walk in the park. Its early challenges included educating the market on the concept and gaining market acceptability. With its consistent product quality, Chatime never disappoints. It never short-changed its customers with their expectations which fuelled the growth of Chatime in more markets.
With its popularity and influence, Chatime created CommuniTea to house all CSR programs of the brand. Serving the community, creating positive change, and caring for the environment are the three important components of the program. The brand also uses the platform to encourage kids into sports and fitness activities. Chatime spends at least USD120,000 per year to keep Chatime CommuniTea relevant, whether it be in the form of donations, sponsorships, or other activities pertinent to delivering its goal.
Achievements & Impact
Since its establishment in 2005, Chatime has grown to more than 1,300 stores worldwide with its markets spanning 58 countries/ regions around 6 continents. Its revenue grew to 300% in the span of 10 years. In 2019, a banner year for the brand, the stock value of La Kaffa, Chatime’s parent company, reached 400%. Despite the pandemic, the band was able to sustain its profitability due to product viability for delivery. The reasonable cost of operation of Chatime stores also helped to make the brand resilient. The brand never stopped opening in both existing and new markets, further increasing its growth. Recent additions to its market openings include Sweden, The Netherlands, Ireland, Germany, and Palau to mention a few.
Chatime has rolled-out successful global marketing promotions with its IP cooperation with brands such as BT21, Pokémon Go, and Minion, driving the increase in sales at double-digit growth.
Future Direction
In recent years, Chatime has pivoted into a more agile brand adapting to the ever-changing consumer behavior and business environment brought about by the pandemic. In 2021, Chatime FMCG & RTD products were launched in Australia across Woolworth’s supermarkets. At the moment the products are available in 1,800 supermarkets around Australia. Other Chatime international markets are soon to follow Australia’s direction.
In addition, Chatime aims to increase its stores within the U.S. market by putting its experienced team to work. Currently, Chatime has 50 store locations covering all over the U.S. including Guam.