INSPIRATIONAL BRAND CATEGORY
Dai-ichi Life Insurance Company Of Vietnam, Ltd.
Information about the Company & Brand
Established in January 2007 as a 100% Japanese-owned company, Dai-ichi Life Insurance Company Of Vietnam, Ltd. (Dai-ichi Life Vietnam) is a subsidiary of Dai-ichi Life Group, one of the largest life insurers in Japan and the world with solid financial strength and nearly 120 years of experience.
With the corporate vision of “By your side, for life”, Dai-ichi Life Vietnam defines its mission as being a "Lifetime partner" towards the brand's vision, “To be the best life insurance company in Vietnam by providing the best life insurance products and services to secure its customers’ lives and futures”.
Positioning as a premier Japanese brand, Dai-ichi Life Vietnam delivers its advanced financial and health protection solutions to meet the diversified needs of customers, while demonstrating its long-term commitment to its customers, agents and employees as well as to the local communities where it operates.
The company's core brand values are based on C.A.R.E, which stands for Customer First, Accountabililty, Rewards & Recognition and Excellence in everything we do.
Dai-ichi Life Vietnam's brand is positioned as the premier Japanese life insurance brand with over hundred years of experience, strong, trustworthy, professional and credible.
Brand Elements
Since its establishment, Dai-ichi Life Vietnam has built a solid foundation as one of the top four leading life insurance companies in Vietnam in terms of market share, ranking third in the industry with its large business network of 290 offices and insurance agencies covering 63 cities and provinces nationwide and a workforce of more than 1,645 staff and 105,000 financial consultants (as of December 31, 2020).
After 14 years of growth, Dai-ichi Life Vietnam stands out from the crowd with the impressive growth since its establishment—customer number increasing 10-fold, the number of staff and financial consultants 20-fold, profits 30-fold, investment capital 40-fold, and total assets 50-fold. Additionally, its total benefit claims account to more than VND 9,000 billion in the past 14 years.
In the context of Industry 4.0, Dai-ichi Life Vietnam has made significant efforts in digital transformation to operate more efficiently and continuously enhance the customer experiences, such as paying premiums via multiple payment gateways, implementing the Premium Payment Entrustment service, and simplifying claims processes via digital platform on the Dai-ichi Connect app, among others.
In striving to bring practical added value to customers during the tough times of the global pandemic, Dai-ichi Life Vietnam successfully launched five attractive promotional campaigns valued of nearly USD 1.4 million over the last year. It was proud to be the only life insurer to implement a Bonus Loyalty Program for customers nationwide, with a total of more than 312 million points (equivalent to USD 13.6 million) accumulated as of the end of 2020.
Lifetime Partner
Inspiring Identity
Being one of the key players in the life insurance industry in Vietnam for the last 14 years, Dai-ichi Life Vietnam constantly makes efforts towards sustainable development, aiming to bring a peaceful life to millions of customers.
During the past years, Dai-ichi Life Vietnam has initiated the “Connect to Love” campaign. Through the key message of "Love yourself, Love your family, Love your community", Dai-ichi Life Vietnam aims to bring the emotional brand values—"Love embraces your life" to Vietnamese people . The spirit of "Connect to Love" has been spreading to customers and communities through various meaningful programmes and activities to promote health and well-being, to secure life insurance protection to millions of customers and their beloved families, to support people in need, to protect the environment from global climate change impacts, etc. Since its establishment, the company has been one of the leading contributors to the community with more than USD 2.4 million for implementing various corporate social responsibility (CSR) initiatives and programmes across the country.
2020 was an unprecedented year for most businesses due to the COVID-19 pandemic. Despite the daunting challenges, Dai-ichi Life Vietnam reaffirmed its position in the Top 3 foreign life insurance companies in Vietnam in terms of total premium market share, recording outstanding achievements and demonstrating its sustainable growth during hardships.
Dai-ichi Life Vietnam was also one of the first life insurers to announce a commitment to prioritising claims for customers affected by COVID-19 while introducing many flexible remote transaction methods to bring peace of mind for customers. In particular, Dai-ichi Life Vietnam has implemented a Voluntary Financial Support Program for customers, employees, and financial consultants unfortunately infected with COVID-19 with a total budget of more than USD 3.3 million.
Achievements & Impact
Since its establishment, Dai-ichi Life Vietnam has secured a solid foundation as one of the leading life insurance companies in Vietnam, ranking third in terms of business network with 290 offices and insurance agencies covering 63 cities and provinces nationwide and a workforce of more than 1,645 staff and 105,000 financial consultants (as of December 31, 2020).
Dai-ichi Life Vietnam is looking forward to the milestone of serving more than four million customers by the end of this year. This would be a turning point cementing the company’s position at its 15th anniversary in Vietnam next January 2022. The company continued to maintain upbeat growth with total premium revenue in the first six months of 2021 reaching over USD 381.2 million, which was up by 35% on-year, with new premium fee revenue reaching nearly USD 143.8 million, which was by up 60% on-year.
Dai-ichi Life Vietnam has succeeded in cooperation with prestigious distribution partners : Sacombank, Lienvietpostbank, HD Bank, SHB, Vietnam Post Corporation, etc. to expand its customer base as well as to bring life insurance values to more Vietnamese people.
Future Direction
With a different strategy—"The Best Rather than the Largest"—and the group vision "By your side, for life", Dai-ichi Life Vietnam is making ongoing efforts to innovate its premier products and services, focusing on digital transformation and enhancing customer experience in order to bring the highest customer satisfaction, to secure and contribute to the peace of mind, prosperity and wellness of all customers and their families.
INSPIRATIONAL BRAND CATEGORY
Dai-ichi Life Insurance Company Of Vietnam, Ltd.
Information about the Company & Brand
Established in January 2007 as a 100% Japanese-owned company, Dai-ichi Life Insurance Company Of Vietnam, Ltd. (Dai-ichi Life Vietnam) is a subsidiary of Dai-ichi Life Group, one of the largest life insurers in Japan and the world with solid financial strength and nearly 120 years of experience.
With the corporate vision of “By your side, for life”, Dai-ichi Life Vietnam defines its mission as being a "Lifetime partner" towards the brand's vision, “To be the best life insurance company in Vietnam by providing the best life insurance products and services to secure its customers’ lives and futures”.
Positioning as a premier Japanese brand, Dai-ichi Life Vietnam delivers its advanced financial and health protection solutions to meet the diversified needs of customers, while demonstrating its long-term commitment to its customers, agents and employees as well as to the local communities where it operates.
The company's core brand values are based on C.A.R.E, which stands for Customer First, Accountabililty, Rewards & Recognition and Excellence in everything we do.
Dai-ichi Life Vietnam's brand is positioned as the premier Japanese life insurance brand with over hundred years of experience, strong, trustworthy, professional and credible.
Brand Elements
Since its establishment, Dai-ichi Life Vietnam has built a solid foundation as one of the top four leading life insurance companies in Vietnam in terms of market share, ranking third in the industry with its large business network of 290 offices and insurance agencies covering 63 cities and provinces nationwide and a workforce of more than 1,645 staff and 105,000 financial consultants (as of December 31, 2020).
After 14 years of growth, Dai-ichi Life Vietnam stands out from the crowd with the impressive growth since its establishment—customer number increasing 10-fold, the number of staff and financial consultants 20-fold, profits 30-fold, investment capital 40-fold, and total assets 50-fold. Additionally, its total benefit claims account to more than VND 9,000 billion in the past 14 years.
In the context of Industry 4.0, Dai-ichi Life Vietnam has made significant efforts in digital transformation to operate more efficiently and continuously enhance the customer experiences, such as paying premiums via multiple payment gateways, implementing the Premium Payment Entrustment service, and simplifying claims processes via digital platform on the Dai-ichi Connect app, among others.
In striving to bring practical added value to customers during the tough times of the global pandemic, Dai-ichi Life Vietnam successfully launched five attractive promotional campaigns valued of nearly USD 1.4 million over the last year. It was proud to be the only life insurer to implement a Bonus Loyalty Program for customers nationwide, with a total of more than 312 million points (equivalent to USD 13.6 million) accumulated as of the end of 2020.
Lifetime Partner
Inspiring Identity
Being one of the key players in the life insurance industry in Vietnam for the last 14 years, Dai-ichi Life Vietnam constantly makes efforts towards sustainable development, aiming to bring a peaceful life to millions of customers.
During the past years, Dai-ichi Life Vietnam has initiated the “Connect to Love” campaign. Through the key message of "Love yourself, Love your family, Love your community", Dai-ichi Life Vietnam aims to bring the emotional brand values—"Love embraces your life" to Vietnamese people . The spirit of "Connect to Love" has been spreading to customers and communities through various meaningful programmes and activities to promote health and well-being, to secure life insurance protection to millions of customers and their beloved families, to support people in need, to protect the environment from global climate change impacts, etc. Since its establishment, the company has been one of the leading contributors to the community with more than USD 2.4 million for implementing various corporate social responsibility (CSR) initiatives and programmes across the country.
2020 was an unprecedented year for most businesses due to the COVID-19 pandemic. Despite the daunting challenges, Dai-ichi Life Vietnam reaffirmed its position in the Top 3 foreign life insurance companies in Vietnam in terms of total premium market share, recording outstanding achievements and demonstrating its sustainable growth during hardships.
Dai-ichi Life Vietnam was also one of the first life insurers to announce a commitment to prioritising claims for customers affected by COVID-19 while introducing many flexible remote transaction methods to bring peace of mind for customers. In particular, Dai-ichi Life Vietnam has implemented a Voluntary Financial Support Program for customers, employees, and financial consultants unfortunately infected with COVID-19 with a total budget of more than USD 3.3 million.
Achievements & Impact
Since its establishment, Dai-ichi Life Vietnam has secured a solid foundation as one of the leading life insurance companies in Vietnam, ranking third in terms of business network with 290 offices and insurance agencies covering 63 cities and provinces nationwide and a workforce of more than 1,645 staff and 105,000 financial consultants (as of December 31, 2020).
Dai-ichi Life Vietnam is looking forward to the milestone of serving more than four million customers by the end of this year. This would be a turning point cementing the company’s position at its 15th anniversary in Vietnam next January 2022. The company continued to maintain upbeat growth with total premium revenue in the first six months of 2021 reaching over USD 381.2 million, which was up by 35% on-year, with new premium fee revenue reaching nearly USD 143.8 million, which was by up 60% on-year.
Dai-ichi Life Vietnam has succeeded in cooperation with prestigious distribution partners : Sacombank, Lienvietpostbank, HD Bank, SHB, Vietnam Post Corporation, etc. to expand its customer base as well as to bring life insurance values to more Vietnamese people.
Future Direction
With a different strategy—"The Best Rather than the Largest"—and the group vision "By your side, for life", Dai-ichi Life Vietnam is making ongoing efforts to innovate its premier products and services, focusing on digital transformation and enhancing customer experience in order to bring the highest customer satisfaction, to secure and contribute to the peace of mind, prosperity and wellness of all customers and their families.